Friday, November 4, 2011

Article: Government's Plan



USDA–APHIS. 2008. New Pest Response Guidelines for the Emerald Ash Borer, Agrilus planipennis (Fairmaire) USDA–APHIS–PPQ–Emergency and Domestic Programs–Emergency Planning, Riverdale, Maryland. 

This government document is slightly old, but outlines an intrepid response for communities who have found EAB in their borders. This plan covers several areas of information, as many government documents tend to do. However, it maintains a basic English style, and communicates effectively.

It provides information on the following areas:
  • Pest information
  • Identification
  • Response Procedures
  • Survey Procedures
  • Regulatory Procedures
  • Management Procedures
  • Environmental Compliance
  • Public Outreach
Since I was interested in the communication aspect of it, I paid special attention to the section on public outreach. The document states that it "is never too early to begin the education and outreach process." Also, they show the chain of command, directing others to report to the EAB's Legislative and Public Affairs specialist for materials. It appears the USDA is attempting to have everyone on the same page by issuing public-related documents through the LPA. They also cover the following communications topics:
  • General Outreach Objectives  (consistent message by creating a core communication group with people from several different areas of government)
  • General Outreach Activities and Initiatives  (maintain websites, hotlines, media reps, civil reps)
  • Outreach Material (available through the EAB Legislative and Public Affairs specialist)

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